It all begain in 2003, when the first N.O.A collection was designed. The rooted tradition of fine horological workmanship of the Ruefli family, together with the experience and professionalism of the team assembled by N.O.A is a combination of Italian style and Swiss watch-making expertise. The passion for innovation pushed us to shape our ideas and to introduce them to the world of Fine Luxury Watchmaking. The pursuit for maknig beautiful objects that can accurately serve their function will constantly be the powerful creative impulse behind every new N.O.A creation